THE APPLICATION OF THE EXCHANGE THEORY OF SOCIAL BEHAVIOR TO ANALYSIS OF THEATRE AUDIENCES: A METHODOLOGICAL STUDY
The purpose of this study is to develop and test a technique for analyzing theatre audiences based on George C. Homans' formulation of the Exchange Theory of Social Behavior. Exchange theory postulates that in every interaction there occurs a series of activities, some of which are rewards and others costs to the parties involved. The value of the costs subtracted from the value of the rewards yields the perceived profit gained by the interaction. Homans theorizes that the greater the profit perceived by the parties the more frequently they will engage in the interaction.
Authors: | SCHULMAN, MARTIN |
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Publisher: |
Florida State University Libraries |
Subject: | Theater |
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