The Application of the Marketing Concept in Textbook Selection: Using the Cloze Procedure
| Year of publication: |
1996
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|---|---|
| Authors: | Rugimbana, Robert ; Patel, Chris |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - 1996, SPRIN, p. 14-20
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