THE APPROACHES OF DETERMINATION AND REALIZATION OF MARKETING AUDIT FOR THE ENTERPRISE
In the article are investigated the approaches of the realization of marketing Audit for enterprise and the model of conducting the complex of marketing Audit is developed.
Year of publication: |
2010
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Authors: | SYCHOVA E.E. ; GURYANOV A.B. ; KORNIENKO A.I. |
Published in: |
ВІСНИК ЕКОНОМІКИ ТРАНСПОРТУ І ПРОМИСЛОВОСТІ. - CyberLeninka. - 2010, 3, p. 430-432
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Publisher: |
CyberLeninka Украинская государственная академия железнодорожного транспорта |
Subject: | МАРКЕТИНГОВИЙ АУДИТ | СТРУКТУРА МАРКЕТИНГОВОГО АУДИТУ | МОДЕЛЬ МАРКЕТИНГОВОГО АУДИТУ | MARKETING АUDIT | STRUCTURE MARKETING АUDIT | MODEL MARKETING АUDIT |
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