The appropriateness of different modes of strategy from a product-market perspective
Tilottama G. Chowdhury, Sreedhar Madhavaram, S. Ratneshwar and Rhetta Standifer
| Year of publication: |
2014
|
|---|---|
| Authors: | Ghosh Chowdhury, Tilottama ; Madhavaram, Sreedhar ; Ratneshwar, Srinivasan ; Standifer, Rhetta |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 5, p. 442-468
|
| Subject: | organizational strategy | strategy modes | product-markets | product-market lifecycle |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417129