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Management by missions : connecting people to strategy through purpose
Cardona, Pablo, (2022)
Corporate Identity, Corporate Image und integrierte Kommunikation als Problembereiche des Marketing
Möhlenbruch, Dirk, (2000)
Management, Unternehmungskultur und Problemverhalten
Simon, Volker, (2000)
The art of identity : creating and managing a successful corporate identity
Rowden, Mark, (2003)
Identity : transforming performance through integrated identity management
Rowden, Mark, (2005)
Rowden, Mark, (2017)