The art of opportunity : how to build growth and ventures through strategic innovation and visual thinking

Intro -- Series Page -- Title Page -- Copyright -- Dedication -- Foreword -- Acknowledgments -- Introduction -- Reader's Journey -- Part 1: Artful Innovation -- Chapter 1 -- What Is Strategic Innovation? -- What Is Business Design Thinking? -- Part 2: Discover Your new Growth Opportunity -- Chapter 2 -- Understand Your Customer and Noncustomer -- Understand Your firm -- Frame Your Growth Initiative -- Frame Your Growth Opportunity -- Visualize Your Opportunity -- Part 3: Craft Your Strategy -- Chapter 3 -- The Elements of Your Strategy -- Set Your Strategy: Creating Value -- Visualize Your Strategy -- Part 4: Launch Your New Growth Business -- Chapter 4 -- The Three Phases of a New Growth Business -- Part 5: Mastering the Art: Business Design Thinking -- Chapter 5 -- What Is Business Design Thinking? -- Principles of Business Design Thinking -- A New Way of Working -- About the Authors -- Index -- End User License Agreement.