The art of woo : using strategic persuasion to sell your ideas
G. Richard Shell ; Mario Moussa
| Year of publication: |
2007
|
|---|---|
| Authors: | Moussa, Mario ; Shell, G. Richard |
| Publisher: |
New York, NY : Portfolio |
| Subject: | Marketingstrategie | Beeinflussung | Absatz | Strategisches Management | Selling | Persuasion (Psychology) |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 312 S. 23cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-59184-176-0 ; 1-59184-176-3 |
| Classification: | Marketing ; Betriebssoziologie, Betriebspsychologie |
| Source: |
Persistent link: https://www.econbiz.de/10004894771