THE ‘ARTFUL CREATION’ OF POSITIVE ANTICIPATORY IMAGERY IN APPRECIATIVE INQUIRY: UNDERSTANDING THE ‘ART OF’ APPRECIATIVE INQUIRY AS AESTHETIC DISCOURSE

While Cooperrider (2001, p. 32) suggests that appreciative inquiry is about “the artful creation of positive imagery,” most of the literature that describes the process of artful creation explains it as one in which the organizational members simply talk about these new images, vs. actually engaging in the creation of artistic representations of the desired future. This chapter moves the appreciative inquiry literature beyond the metaphorical understanding of the “art of” appreciative inquiry in order to reveal and explain how practitioners are actually engaging organizations in the artful creation of positive anticipatory imagery. In this chapter, the literature that labels and describes the process of artful creation in organizations is reviewed, described, and synthesized into five propositions – ultimately creating a framework for understanding artful creation as a unique organizational discourse: an aesthetic discourse. These five propositions reveal the common characteristics of artful creation: (1) presentational knowledge/language; (2) mediated dialogue; (3) symbolic constructions that act as metaphorical representation; (4) collaborative inquiry/co-creation; and (5) window to the unconscious. The chapter concludes by addressing the implications, seeking to answer the question “What is the value of an organization engaging with the process of artful creation?” Finally, the chapter suggests that the five propositions may guide future research in two areas: (a) the practice of the artful creation of positive anticipatory imagery in appreciative inquiry; and (b) the further development of a theoretical framework for understanding the “art of” appreciative inquiry as aesthetic discourse.