THE ASPECTS OF ECONOMIC AND ENVIROMENTAL OPTIMIZATION IN AN E-MARKETPLACE INTEGRATED VIRTUAL TRANSPORT ENTERPRISE

The paper introduces the concept of the e-marketplace integrated virtual transport enterprise, defining it as an extension of the multi-purpose electronic transportation marketplace. The theoretical foundation of this approach is laid down in the first three chapters, while the fourth chapter presents the possibilities of optimization in such organizations. A unique possibility could be the implementation of multi-leveled optimization, as the organizational structure of the proposed enterprise model is naturally compatible with that paradigm. Besides these aspects of the proposed model, the possibilities of energy rationalization inside the virtual enterprise are also promising.