The Assessment of Alternative Measures of Consumer Expertise
| Year of publication: |
1996
|
|---|---|
| Authors: | Mitchell, Andrew A. ; Dacin, Peter A. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 23.1996, 3, p. 219-239
|