The assessment of cultural experience through the measurement of cross-cutting skills : the Giffoni Experience case study
Carmen Gallucci; Piera Bellelli; Giuliana Saccà; Felice Addeo
| Year of publication: |
2014
|
|---|---|
| Authors: | Gallucci, Carmen ; Bellelli, Piera ; Saccà, Giuliana ; Addeo, Felice |
| Published in: |
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5007-7. - 2014, p. 83-112
|
| Subject: | Kampanien | Campania | Kultursektor | Cultural sector | Wissensgesellschaft | Knowledge society | Event-Marketing | Event marketing | Filmwirtschaft | Film industry | Großveranstaltung | Big event | Service-Dominant Logic | Service-dominant logic | Italien | Italy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010348393