The Assimilative and Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Consumer Ratings
| Year of publication: |
2011
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|---|---|
| Authors: | Khare, Adwait ; Labrecque, Lauren I. ; Asare, Anthony K. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 87.2011, 1, p. 111-127
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