The association between relationship marketing investments and customer gratitude in the Vietnam retail sector : an S-O-R approach
Van Si Nguyen and Duy Minh Vo
| Year of publication: |
2024
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|---|---|
| Authors: | Van Si Nguyen ; Vo Minh |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 16.2024, 4, p. 501-525
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| Subject: | customer gratitude | emerging marke | Confucian culture | hierarchy | perceived quality | social exchange theory | S-O-R framework | store transparency policy | store access convenience | Vietnam | Beziehungsmarketing | Relationship marketing | Viet Nam | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Austauschtheorie | Social exchange theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEM.2024.141729 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015075350