The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions
| Year of publication: |
1998
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|---|---|
| Authors: | Mittal, Vikas ; Ross Jr, William T. ; Baldasare, Patrick M. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 62.1998, 1, p. 33-47
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