The Athens exemplar : an Olympic promotion effort pays off for "the networks of NBC"
Gregory D. Newton; Glenda C. Williams; Susan T. Eastman; Andrew C. Billings
| Year of publication: |
2009
|
|---|---|
| Authors: | Newton, Gregory D. ; Williams, Glenda C. ; Eastman, Susan T. ; Billings, Andrew C. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 15.2009, 1/2, p. 137-149
|
| Subject: | Athen | Athens | Fernsehprogramm | Television programme | Sportveranstaltung | Sport event | Kabelfernsehen | Cable television | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003884529