The attraction effect is more pronounced for consumers who rely on intuitive reasoning
| Year of publication: |
2012
|
|---|---|
| Authors: | Mao, Wen ; Oppewal, Harmen |
| Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 1, p. 339-351
|
| Publisher: |
Springer |
| Subject: | Context effects | Attraction effect | Information processing | Thinking styles | Rational–experiential inventory |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010867869