The Attribute Carryover Effect: What the "Runner-Up" Option Tells Us about Consumer Choice Processes
| Year of publication: |
2012
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|---|---|
| Authors: | Attaya Boland, Wendy ; Brucks, Merrie ; Nielsen, Jesper H |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 38.2012, 5, p. 872-886
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