The attribution effects of CSR motivations on brand advocacy : psychological distance matters!
Ahmad Aljarah, Bassam Dalal, Blend Ibrahim and Eva Lahuerta-Otero
| Year of publication: |
2022
|
|---|---|
| Authors: | Aljarah, Ahmad ; Dalal, Bassam ; Ibrahim, Blend ; Lahuerta-Otero, Eva |
| Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 42.2022, 7/8, p. 583-605
|
| Subject: | brand advocacy | Corporate social responsibility | hospitality | psychological distance | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2022.2041603 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362135