The audience as communicators
Donald F. Cox
| Year of publication: |
1969
|
|---|---|
| Authors: | Cox, Donald F. |
| Published in: |
Measuring advertising effectiveness. Selected readings. - Homewood, Ill. [u.a.] : Irwin. - 1969, p. 201-213
|
| Subject: | Kommunikation | Communication | Interne Kommunikation | Internal communication | Kommunikationswissenschaft | Communication science |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | aus: Toward scientific marketing. 1963 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002033072