The augmented convention offering : the impact of destination and product images on attendees' perceived benefits
Makarand Mody, Susan Gordon, Xinran Lehto, Siu-Ian (Amy) So, and Mimi Li
| Year of publication: |
2016
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|---|---|
| Authors: | Mody, Makarand Amrish ; Gordon, Susan ; Lehto, Xinran Y. ; So, Siu-Ian ; Li, Mimi |
| Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 21.2016, 1, p. 1-15
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| Subject: | Augmented service offering (ASO) | Convention | Destination image | Exhibition | Motivation | Markenimage | Brand image | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3727/108354216X14537459508739 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011491737