The Augmented Service Offering: A Conceptualization and Study of Its Impact on New Service Success
| Year of publication: |
1998
|
|---|---|
| Authors: | Storey, Chris ; Easingwood, Christopher J. |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 15.1998, 4, p. 335-351
|