The Balkan balneotherapy product : an approach from the destination marketing perspective
Aurelia-Felicia Stǎncioiu; Andreea Botoş; Ion Pârgaru
| Year of publication: |
2013
|
|---|---|
| Authors: | Stǎncioiu, Aurelia-Felicia ; Botoş, Andreea ; Pârgaru, Ion |
| Published in: |
Theoretical and applied economics : GAER review. - Bucureşti : AGER, ISSN 1841-8678, ZDB-ID 2640970-7. - Vol. 20.2013, 10, p. 5-22
|
| Subject: | balneotherapy product | Balkan balneotherapy product | Balkan balneotherapy marketing strategy | Balkan balneotherapy brand | Südosteuropa | Southeastern Europe | Marketingmanagement | Marketing management | Tourismusmarketing | Tourism marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010203248