The bandwagon luxury consumption in Tunisian case : the roles of independent and interdependent self concept
Year of publication: |
2020
|
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Authors: | Ammari, Nedra Bahri ; Coulibaly, Daouda ; Mimoun, Mohamed Slim Ben |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-11
|
Subject: | Bandwagon effect | Democratization of luxury | Materialism | Self-concept | Social comparison | Tunisia | Tunesien | Konsumentenverhalten | Consumer behaviour | Nachfrageinterdependenz | Interdependent preferences | Luxusgüter | Luxury goods | Persönlichkeitspsychologie | Personality psychology |
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