The base of the pyramid markets in affluent countries : opportunities and challenges
Stefan Gold and Wolfgang Bichler-Riedl
| Year of publication: |
2021
|
|---|---|
| Authors: | Gold, Stefan ; Bichler-Riedl, Wolfgang |
| Published in: |
Base of the pyramid markets in affluent countries : innovation and challenges to sustainability. - London : Routledge, ISBN 978-1-138-39011-9. - 2021, p. 3-30
|
| Subject: | Base of the pyramid | Industrieländer | Industrialized countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012594114