The becoming of user-generated reviews : looking at the past to understand the future of managing reputation in the travel sector
Vasiliki Baka (Technology, Innovation Management & Entrepreneurship Research Group, IT University of Copenhagen, Copenhagen, Denmark)
| Year of publication: |
April 2016
|
|---|---|
| Authors: | Baka, Vasiliki |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 53.2016, p. 148-162
|
| Subject: | WOM | Reputation management | User-generated-content | Reviews | Rankings | Firmenimage | Corporate reputation | USA | United States | Reputation | Digitale Plattform | Digital platform | Social Web | Social web | Kundenintegration | Customer integration | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2015.09.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011440047