The behavioral and intermediate effects of advertising on firm performance : an empirical investigation of the restaurant industry
Jewoo Kim, Jinhyun Jun, Liang (Rebecca) Tang, Tianshu Zheng
| Year of publication: |
February 2018
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| Authors: | Kim, Jewoo ; Jun, Jinhyun ; Tang, Liang ; Zheng, Tianshu |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 42.2018, 2, p. 319-337
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| Subject: | advertising | brand equity | firm performance | panel data analysis | Unternehmenserfolg | Firm performance | Gastronomie | Restaurant industry | Werbung | Advertising | Werbewirkung | Advertising effects | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348015597031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011912225