The behavioral matrix : a closer look at the industrial buyer
Jerome B. Kernan; Montrose S. Sommers
| Year of publication: |
1966
|
|---|---|
| Authors: | Kernan, Jerome B. ; Sommers, Montrose S. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 9.1966, 2, p. 59-72
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| Subject: | Verhaltensforschung | Wirtschaftliche Verhalten | Verbraucher |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003600685