The bellwether of community : the influence of lead users' characteristics on ordinary users' participation in online brand communities
Shu Wang, Fei Hu, Zhiyong Yang, Libei Gao, Li Wang
| Year of publication: |
2024
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|---|---|
| Authors: | Wang, Shu ; Hu, Fei ; Yang, Zhiyong ; Gao, Libei ; Wang, Li |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 3, p. 1219-1233
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| Subject: | Social Web | Social web | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2250 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575700