The benefits of using reduced item variable scales in marketing segmentation
Paul Taylor-West, Jim Saker and Donna Champion
| Year of publication: |
2014
|
|---|---|
| Authors: | Taylor-West, Paul ; Saker, Jim ; Champion, Donna |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 20.2014, 6, p. 438-446
|
| Subject: | involvement | reduced item scales | expertise | automotive | Skalenertrag | Returns to scale | Kfz-Industrie | Automotive industry | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010436755