The Best of Both Worlds? Effects of Attribute-Induced Goal Conflict on Consumption of Healthful Indulgences
| Year of publication: |
2012
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|---|---|
| Authors: | Belei, Nina ; Geyskens, Kelly ; Goukens, Caroline ; Ramanathan, Suresh ; Lemmink, Jos |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 49.2012, 6, p. 900-909
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