The betrayal puzzle : unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparation
Huma Ittefaq, Naeem Akhtar, Umar Iqbal Siddiqi, Tahir Islam, Aleksandra Kuzior
| Year of publication: |
2024
|
|---|---|
| Authors: | Ittefaq, Huma ; Akhtar, Nadeem ; Siddiqi, Umar Iqbal ; Islam, Tahir ; Kuzior, Aleksandra |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103597, p. 1-15
|
| Subject: | Brand avoidance | Brand betrayal | Brand inauthenticity | Corporate wrongdoing | Reparation | Rumination | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103597 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014460847