The bicultural value system : undertaking research among ethnic audiences
Yasmin Kaur Sekhon; Isabelle Szmigin
| Year of publication: |
2009
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|---|---|
| Authors: | Sekhon, Yasmin Kaur ; Szmigin, Isabelle |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 51.2009, 6, p. 751-771
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| Subject: | Inder | Indians | Migranten | Migrants | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003909388