THE BIGGEST FAILURES IN MANAGING STRATEGY IMPLEMENTATION

The strategic management process implies the management staff has at least three engagements: define, conduct and evaluate applied strategy. However, the most common reasons of fi rm bankruptcy are linked to wrong implementation and that’s why implementation is often defi ned as the Achills heel of the strategic management process (Roney, 2004, p. 233). Unfortunately, most strategic planning efforts fail during this crucial phase and firms wast significant resources already invested. This paper examines the literature of strategy implementation and post a link between some critical points important to reduce errors in strategy implementation and improve firm performance.