The bitter and the sweet: Evolving constellations of product mix management in a confectionery company
| Year of publication: |
1998
|
|---|---|
| Authors: | Eriksson, Paivi ; Räsänen, Keijo |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 32.1998, 3-4, p. 279-304
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