The Black consumer : dimensions of behavior and strategy
Edited by George Joyce and Norman A. P. Govoni. Consulting editor: Norton Marks
| Year of publication: |
[1971] ; [1st ed.]
|
|---|---|
| Other Persons: | Joyce, George (compiler) ; Govoni, Norman A. P. (contributor) ; Marks, Norton (contributor) |
| Publisher: |
New York : Random House |
| Subject: | Werbung | Schwarze Menschen | Verbraucher | Marktforschung | Sozialer Status | Vereinigte Staaten | Konsumentenverhalten | Consumer behaviour | Black people |
| Published items: |
25 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xi, 369 p 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliography: p. 365-366 Bibliogr. nach d. einz. Abschn. |
| ISBN: | 0-394-31130-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000548120