The blockchain's impact on digital marketing platforms
Prof. Dr. Alexander Hahn, Timo Knackstedt, Prof. Dr. Philipp Sandner
| Year of publication: |
2020
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|---|---|
| Authors: | Hahn, Alexander ; Knackstedt, Timo ; Sandner, Philipp |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 37.2020, 6, p. 20-29
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| Subject: | Blockchain | Online-Marketing | Internet marketing | Virtuelle Währung | Virtual currency | Digitale Plattform | Digital platform | Netzwerkökonomik | Network economics | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012303854