The bottom-of-the-pyramid (BOP) market : why and how does serving the impoverished segment promote radical innovation?
Linqian Zhang, Yongchuan Bao, and Zelong Wei
| Year of publication: |
2024
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|---|---|
| Authors: | Zhang, Linqian ; Bao, Yongchuan ; Wei, Zelong |
| Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 4455-4468
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| Subject: | Architectural knowledge search | bottom-of-the-pyramid (BOP) market | modular knowledge search | radical innovation | strategy orientation | Innovationsmanagement | Innovation management | Wissensmanagement | Knowledge management | Produktentwicklung | New product development | Wissen | Knowledge | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2022.3216779 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015407947