The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Thomas Leclercq & Wafa Hammedi & Ingrid Poncin
| Year of publication: |
November 2018
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| Authors: | Leclercq, Thomas ; Hammedi, Wafa ; Poncin, Ingrid |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 44.2018, p. 82-101
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| Subject: | Gamification | Engagement | Co-creation | Online community | Social Web | Social web | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Computerspiel | Video game | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2018.04.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011949555