The brain in business : neuromarketing and organisational cognitive neuroscience
Nick Lee; Michael R. J. Butler; Carl Senior
| Year of publication: |
2010
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|---|---|
| Authors: | Lee, Nick ; Butler, Michael R. J. ; Senior, Carl |
| Published in: |
Der Markt : international journal of marketing. - Wien : Österr. Ges. für Absatzwirtschaft, ISSN 0025-3863, ZDB-ID 206372-4. - Vol. 49.2010, 3/4, p. 129-131
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| Subject: | Neurowissenschaften | Neuroscience | Neuromarketing | Kognition | Cognition | Neuroökonomie | Neuroeconomics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008806470