The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility
| Year of publication: |
2009
|
|---|---|
| Authors: | Esch, Franz-Rudolf ; Schmitt, Bernd H. ; Redler, Joern ; Langner, Tobias |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 26.2009, 4, p. 383
|