The Brand Choice Model of Wine Consumers: A Multinomial Logit Model
| Year of publication: |
2007
|
|---|---|
| Authors: | Guris, Selahattin ; Metin, Nurcan ; Caglayan, Ebru |
| Published in: |
Quality & Quantity: International Journal of Methodology. - Springer. - Vol. 41.2007, 3, p. 447-460
|
| Publisher: |
Springer |
| Subject: | wine | brand preferences | multinomial logit | independence of irrelevant alternatives |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10009396003