The Brand Effect of Key Phrases and Advertisements in Sponsored Search
| Year of publication: |
2011
|
|---|---|
| Authors: | Jansen, Bernard ; Sobel, Kate ; Zhang, Mimi |
| Published in: |
International journal of electronic commerce : IJEC. - Armonk, NY : Sharpe, ISSN 1086-4415, ZDB-ID 14026600. - Vol. 16.2011, 1 (1.10.), p. 77-107
|