The brand gap : how to bridge the distance between business strategy and design ; a whiteboard overview
by Marty Neumeier
| Year of publication: |
2003 ; 1. ed.
|
|---|---|
| Authors: | Neumeier, Marty |
| Publisher: |
Boston [u.a.] : New Riders |
| Subject: | Markenpolitik | Strategisches Management | Industriedesign |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 178 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7357-1330-8 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: |
Persistent link: https://www.econbiz.de/10004765745