The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand
Heidi Hansen, Astrid Jensen, Cindie Maagaard
| Year of publication: |
2022
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|---|---|
| Authors: | Hansen, Heidi ; Schleiter, Astrid Jensen ; Maagaard, Cindie Aaen |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 29.2022, 6, p. 584-597
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| Subject: | Co-creation | Communication as constitutive of brands | Communicative labour | CSR | Employee narratives | Practical author, employee embodiment | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility | Kundenintegration | Customer integration | Personalmarketing | HR marketing | Stakeholder | Interne Kommunikation | Internal communication | Narrative Methode | Narrative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-022-00284-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463725