The brand marketing book : creating, managing, and extending the value of your brand
Joe Marconi
| Year of publication: |
2000
|
|---|---|
| Authors: | Marconi, Joe |
| Publisher: |
Lincolnwood, Ill. : NTC Business Books |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 247 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8442-2257-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004552487