The brand orientation-performance relationship: An examination of moderation effects
| Year of publication: |
2013
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|---|---|
| Authors: | Hirvonen, Saku ; Laukkanen, Tommi ; Reijonen, Helen |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 20.2013, 8 (13.9.), p. 623-641
|