The brand orientation-performance relationship : an examination of moderation effects
Saku Hirvonen; Tommi Laukkanen; Helen Reijonen
| Year of publication: |
2013
|
|---|---|
| Authors: | Hirvonen, Saku ; Laukkanen, Tommi ; Reijonen, Helen |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 8, p. 623-641
|
| Subject: | brand orientation | brand performance | moderation | SMEs | Markenführung | Brand management | KMU | SME | Unternehmenserfolg | Firm performance | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Marketingmanagement | Marketing management | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010197493