The brand personality of rocks : a critical evaluation of a brand personality scale
Mark Avis; Sarah Forbes; Shelagh Ferguson
| Year of publication: |
2014
|
|---|---|
| Authors: | Avis, Mark ; Forbes, Sarah ; Ferguson, Shelagh |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 14.2014, 4, p. 451-475
|
| Subject: | Brand personality | personification | research methods | surveys | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Persönlichkeitspsychologie | Personality psychology |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011346935