The brand value of earnings : an event study of consumer responses to earnings announcements
Michael D. Kimbrough, Neeru Paharia, Xu (Frank) Wang, Sijing Wei
| Year of publication: |
2024
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|---|---|
| Authors: | Kimbrough, Michael D. ; Paharia, Neeru ; Wang, Xu ; Wei, Sijing |
| Published in: |
The accounting review : a publication of the American Accounting Association. - Lakewood Ranch, FL : American Accounting Association, ISSN 0001-4826, ZDB-ID 210224-9. - Vol. 99.2024, 3, p. 259-285
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| Subject: | consumer earnings response coefficient (CERC) | earnings surprise | consumer perceptions | event study | external stakeholders | brand value | real effects | sales growth | Ankündigungseffekt | Announcement effect | Konsumentenverhalten | Consumer behaviour | Gewinn | Profit | Ereignisstudie | Event study | Börsenkurs | Share price | Stakeholder | Gewinnprognose | Earnings announcement | Markenimage | Brand image | Markenführung | Brand management | Kapitaleinkommen | Capital income |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2308/TAR-2022-0043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014536458