The Brand Value of FM Channels in Indore : A Comparative Analysis

Radio was one of the popular media in 80s and 90s but due to innovation of television & other media like internet it lost its shine. But now it is aging in action because of radio in mobile & automobiles. But 2000 onwards the radio has revived and today due to its low cost as compared to other media it has penetrated in big cities. The amount of money that a radio channel can charge its clients for hosting the advertisement largely depends on the brand value of a FM radio station. Through this research paper the researcher attempts to carry out a comparative brand value analysis of different FM radio channels with special reference to Indore